About the film.

The film is based in real images while only focuses on public spaces, as till recently this part of our social environment was unchanged. Till yesterday the roads were there to remind us we are part of an extended social group, there are other realities out there except those we believe in and we are comfortable with. In the same way the streets were there to dilute ourselves into the social ‘we’. Today we see a wide percentage of people walking isolated and disconnected, from the reality surrounding them.

Except the messaging and infinity social media scrolling, people are multitasking from games to stock market, watching movies in between by skipping continuously 15 seconds ahead, all of this while even crossing a street.

In the end, everything comes into the question “who is responsible for this new behaviour?”
Social media and attention engineers, who wrote codes taking into account human behaviour, by playing with our dopamine level, Is it worrying our attention became a commodity?

Machines learning to decide what comes next into our screen?
Mobile and Internet?
Technology?
What about our individual responsibility?

Internet, mobile phones, social media, etc. are new magic tools in our hands. We able to empower our lives in similar manners, as the steam and the discovery of the wheel did in the past. For now, we are still the little kids playing with new freshly discovered toys. We enjoy superpower, pleasure and opportunities while being totally unaware of the possible downsides – or at least – for one more time unaware of the upcoming change. What does human experience mean?

Are we heading to a new norm, before we realise it?

'The scariest part about smartphone addiction is that it can affect our physical and mental health, our relationships and our productivity.’
'That’s because, just like drug or gambling addictions, smartphones provide an escape from reality.’

— Brian Scudamore, Forbes

Escape from Reality

Studies highlight how people addicted to social media, such as Facebook or Twitter, make similar bad decisions, as people addicted to drugs or alcohol.
It establishes a connection between excessive social media use and risky decision making, representing a frequent behaviour of drug addicts.
“Decision making is oftentimes compromised in individuals with substance use disorders,” said Dr Meshi. “They sometimes fail to learn from their mistakes and continue down a path of negative outcomes.”
The findings of the study echos those about people abusing heroin, cocaine or methamphetamine.
From the conducted test, the worse people are the ones using social media with excess.

“It is very common for humans to develop things with the best intention that have unintended, negative consequences

— Justin Rosenstein, creator of the ‘like’ button.

Attention Engineers

Many social media platforms hire ‘attention engineers’, who use gambling principles to design social media platforms be as addictive as possible. If the original functions were not deliberately orientated to make people fully addicted, people madly developed an addiction to their phone through these features. “It is very common for humans to develop things with the best intention that have unintended, negative consequences, says Justin Rosenstein, creator of the ‘like’ button.
Like much of the internet use advertising for making money, these systems developed strategies, based on catching your attention and the data collected about your activity, to maximise profit.

Technology or behavior awareness

Dopamine Loop

Dopamine is a neurotransmitter sending a signal to other cells, appearing in many sorts of brain function, such as thinking, moving, sleeping, focusing, etc. making us feeling enjoyment and pleasure. It drives us to have a certain type of behaviour in searching for information, being curious, but also desiring, being willing to obtain something. Basically, when we refresh an app, scroll down more information, the dopamine loop has started – we want to see more.
The dopamine system is based on reward behaviour, the more we refresh, publish, share a post, the bigger the chance is to see ‘like’ on something we already liked and it goes on, stimulating our brain to produce dopamine, making us feel good.

Children  on screen

Studies about this matter are still new and under development, nevertheless, early results suggest screen time may impact children’s brain, learning, sleep, health and mood.
That said, it is unclear if higher screen use causes these problems or if people with these issues are more likely to spend more time on screens.